Brand Identity Refresh - Sriracha

品牌 & 广告设计 / Branding, Advertising

Refresh and redesign Sriracha through a mixed-media brand campaign.

Identity & Branding, Print, Digital & Web.

获奖荣誉:

Award: West Michigan AAF Silver Student ADDY Award, Integrated Campaign, 2020.

Award: West Michigan AAF Bronze Student ADDY Award, Magazine Advertising Campaign, 2020.

P O S I T I O N I N G   S T A T E M E N T

For those people who enjoy cooking and/or eating Asian cuisine, Huy Fong serves high-quality chili sauces to bring flavor to a nation of blandness because only Huy Fong has all the ingredients and passion for a great story as well as a great hot sauce. 

V A L U E S​

 

Tradition

Cultural

 

Quality

 

Health

 

Customer 

O R I G I N A L

U P D A T E D

Magazine Ad Campaign

Outdoor: Guerrilla marketing

Social Media & 

Responsive Website